Why social media is important for home businesses, as told to WHY magazine by Jason Baer, social media and email consulting expert of Convince & Convert:
"Social media is especially relevant for home-based businesses, because it is essentially word of mouth on steroids. No matter what line of work you're in, you can easily become a known and respected resource in that area using social media, enabling you to connect with far more customers and prospects than you could offline. The key is to focus on specific topics and outposts. Be truly helpful, and the clients will come."
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