1. Create contests as a marketing strategy. The popularity of Peter Shankman’s giveaways on Twitter the days surrounding Christmas is proof that people still love a good trivia question.
2. Enter yourself in a contest or competition. Blogger’s Choice Awards, anyone?
3. Create a form of passive income. Think Google Adsense. Or a store (ours is on cafepress.com).
4. Get your company featured in the local press. Ask not what your community can do for you…
5. Guest blog once a month. Ask some of your favorite bloggers if you can take the reins for a day. You'll be surprised at how eager they are for some time off.
*Remember, you can join the WHY magazine mailing list to have each week's Xtra emailed to you every Monday in pretty colors -- and with a photo! Ooh... Ahh...!
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