got mug?

This holiday season, the best-selling item in WHY's online store is a large mug that says: Every day is take your child to work day when you work at home.

To be honest, it wasn't the catchphrase that I thought would click. My money was on: Give a hoot. Don't commute. Work from home. Show's you what I know...

Earlier this year, when Lucille and I decided to put together a line of merchandise geared toward folks who work from home to complement WHY magazine, we didn't know what to expect. Would people like our stuff or even be able to find our stuff in the vast selection that is cafepress? At the very least, we wanted to make enough money to cover cafepress' monthly store charge of $6.95.

So every time I see a new purchase made in our store, I sit in my office chair stunned with a ridiculously goofy smile on my face and then zap Lucille a quick celebratory email. We're on our way to our first million, I tell her. Only $999,900 to go!