- Be reliable. Show up for your appointments, return your emails, answer your phone, send their order, admit when you’ve made a mistake, and put your best foot forward.
- Be real. There’s nothing more appealing to a customer than dealing with someone who is down-to-earth.
- Be available. When a customer places an order, answer questions and fulfill requests in a timely manner. If you are not available, someone else will be.
- Be flexible. In situations where clients disagree with your approach or have a complaint about your process, be flexible and offer a means to rectify the situation.
- Be attentive. The harder a customer has to work to get information from you, the less likely he or she will return.
- Be easy to work with. Life goes more smoothly when you’re friendly and obliging. Develop a reputation of being “easy to work with” and you will build a strong foundation.
- Be specific. It’s much easier to delete information than it is to add it, so be specific about matters like deadlines, project specs, colors and amounts.
- Be curious. Look for interesting things related to the current scope of your clients’ project. Not only will it develop trust and confidence, but it will help to establish you as an authority and a valuable resource.
- Be interested. Everyone who comes to you has the potential to become clients. If you show interest from the beginning — regardless of their “conversion-ability” — you’ve made them feel important. They’ll remember that!
*From time to time, I'll present info from past WHY articles or WHY Xtras in case you missed them the first time around. :)
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