Google Alerts

I realized I should have talked a little bit about Google Alerts when mentioning Twilert in my previous post. Google Alerts are email updates of the latest relevant Google results for whatever topic or keyword you input. Every morning, I receive a Google Alert for "Dina Santorelli," "WHY magazine" and "work at home." This way, I'm aware of ANYTHING that has been mentioned about me or my business or my field of business in the previous 24 hours. (I have my alerts set for 24-hour intervals, but you can choose whatever time frame works for you.)

As a writer, I'm able to see where my stories are running and who is linking to them, and as editor/publisher of WHY, I can monitor mentions of our magazine. If you like, you can also set Google Alerts for competitors in your industry or, on a personal level, for your favorite sports teams or celebs.

So Twilert takes care of Twitter mentions, and Google all the rest. Both are really invaluable -- and FREE -- tools, particularly for shoestring marketers (aren't we all?).

Track Your Tweet Mentions

Do you know about Twilert?

Twilert is a Twitter application that lets you receive regular email updates of tweets containing your brand, product, service or any keyword you like. (Think Google Alerts for Twitter.) If people are talking about you or your company or retweeting your tweets, it's good to know.